/* Social Lead Digital — tek stil dosyası.
   Renk: kâğıt zemin + mürekkep + indigo (sosyal) + yeşil (lead/para). */
:root{
  /* v3 mid-century modern: krem, ceviz, teal, hardal, yanık turuncu */
  --paper:#F7F0E1; --paper2:#EFE3C9; --card:#FFFBF2; --ink:#2A1F17; --ink2:#3D2E22;
  --mute:#6A5A4A; --line:#D9C9A8; --brand:#1F5C5A; --brand-d:#174644; --brand-t:#DCE9E4;
  --accent:#C4512F; --mustard:#E2A93B; --lead:#1F5C5A; --lead-t:#DCE9E4; --warn:#C4512F;
  --r:6px; --r-s:4px; --shadow:6px 6px 0 var(--ink);
  --f-d:"Jost",system-ui,sans-serif; --f-b:"DM Sans",system-ui,sans-serif;
  --w:1180px;
}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font:400 18px/1.6 var(--f-b);color:var(--ink);background:var(--paper);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,svg{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--f-d);line-height:1.04;letter-spacing:-.025em;font-weight:700;text-wrap:balance}
h1{font-size:clamp(2.6rem,6.4vw,5rem)}
h2{font-size:clamp(2rem,4.4vw,3.4rem)}
h3{font-size:clamp(1.3rem,2.2vw,1.7rem);letter-spacing:-.015em;line-height:1.15}
h4{font-size:1.12rem;letter-spacing:-.01em;line-height:1.25}
p{text-wrap:pretty}
.wrap{width:min(var(--w),100% - 40px);margin-inline:auto}
.sec{padding:clamp(64px,9vw,120px) 0}
.sec.tight{padding:clamp(40px,6vw,72px) 0}
.dark{background:#fff;border-block:1px solid var(--line)}
.tint{background:var(--paper2)}
.mute{color:var(--mute)}
.lede{font-size:clamp(1.1rem,1.6vw,1.32rem);color:var(--mute);max-width:62ch;line-height:1.55}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font:600 .82rem/1 var(--f-b);letter-spacing:.09em;text-transform:uppercase;color:var(--brand);margin-bottom:18px}
.eyebrow::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--lead)}
.head{max-width:820px;margin-bottom:clamp(32px,5vw,56px)}
.head h2+p{margin-top:18px}
.center{text-align:center;margin-inline:auto}
.center .lede{margin-inline:auto}
.g{color:var(--lead)} .b{color:var(--brand)} 
.hl{background:linear-gradient(transparent 62%,var(--lead-t) 62%);padding:0 .08em}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font:600 1.02rem/1 var(--f-b);padding:18px 26px;border-radius:999px;border:1.5px solid transparent;text-decoration:none;cursor:pointer;transition:transform .18s,background .18s,box-shadow .18s;white-space:nowrap}
.btn:hover{transform:translateY(-2px)}
.btn-p{background:var(--brand);color:#fff;box-shadow:0 10px 24px -10px var(--brand)}
.btn-p:hover{background:var(--brand-d)}
.btn-g{background:var(--lead);color:#fff;box-shadow:0 10px 24px -10px var(--lead)}
.btn-o{border-color:currentColor;background:transparent}
.btn-w{background:#fff;color:var(--ink)}
.btn .arr{transition:transform .18s}.btn:hover .arr{transform:translateX(4px)}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.tel{font-weight:600;text-decoration:none;border-bottom:2px solid var(--lead)}

/* header */
.hdr{position:sticky;top:0;z-index:50;background:rgba(247,245,240,.86);backdrop-filter:saturate(1.4) blur(14px);border-bottom:1px solid transparent;transition:border-color .2s}
.hdr.scrolled{border-color:var(--line)}
.hdr .wrap{display:flex;align-items:center;justify-content:space-between;height:74px;gap:20px}
.logo{display:flex;align-items:center;gap:11px;text-decoration:none;font:700 1.22rem/1 var(--f-d);letter-spacing:-.03em}
.logo svg{width:38px;height:38px;flex:none}
.logo small{display:block;font:600 .58rem/1 var(--f-b);letter-spacing:.24em;color:var(--mute);margin-top:4px}
.logo em{font-style:normal;color:var(--lead)}
.nav{display:flex;align-items:center;gap:4px}
.nav>a,.nav>.dd>button{white-space:nowrap;font:500 .98rem/1 var(--f-b);padding:12px 14px;border-radius:999px;text-decoration:none;background:none;border:0;color:inherit;cursor:pointer;display:flex;align-items:center;gap:6px}
.nav>a:hover,.nav>.dd:hover>button{background:var(--paper2)}
.dd{position:relative}
.dd-menu{position:absolute;top:100%;left:0;min-width:300px;background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow);padding:10px;opacity:0;visibility:hidden;transform:translateY(8px);transition:.18s}
.dd:hover .dd-menu,.dd:focus-within .dd-menu{opacity:1;visibility:visible;transform:none}
.dd-menu a{display:flex;gap:12px;align-items:center;padding:11px 12px;border-radius:12px;text-decoration:none;font-size:.97rem;font-weight:500}
.dd-menu a:hover{background:var(--paper)}
.dd-menu a img{width:20px;height:20px}
.dd-menu .all{border-top:1px solid var(--line);margin-top:6px;border-radius:0 0 12px 12px;color:var(--brand);font-weight:600}
.dd-menu.cols{display:grid;grid-template-columns:1fr 1fr;min-width:460px}
.dd-menu.cols .all{grid-column:1/-1}
.hdr-cta{display:flex;align-items:center;gap:14px}
.hdr-cta .btn{padding:13px 20px;font-size:.95rem}
.hdr-tel{white-space:nowrap;font:600 .98rem/1 var(--f-b);text-decoration:none;display:flex;align-items:center;gap:8px}
.burger{display:none;width:46px;height:46px;border-radius:50%;border:1px solid var(--line);background:#fff;cursor:pointer;align-items:center;justify-content:center}
.burger span,.burger span::before,.burger span::after{display:block;width:18px;height:2px;background:var(--ink);border-radius:2px;position:relative;transition:.2s}
.burger span::before,.burger span::after{content:"";position:absolute;left:0}
.burger span::before{top:-6px}.burger span::after{top:6px}
.mnav{display:none}
@media(max-width:1200px){
  .nav,.hdr-tel{white-space:nowrap;display:none}.burger{display:flex}
  .mnav{display:block;position:fixed;inset:74px 0 0;background:var(--paper);padding:24px 20px 120px;overflow:auto;transform:translateX(100%);transition:transform .25s;z-index:49}
  .mnav.open{transform:none}
  .mnav h5{font:600 .78rem/1 var(--f-b);letter-spacing:.1em;text-transform:uppercase;color:var(--mute);margin:26px 0 8px}
  .mnav a{display:block;padding:13px 0;font:600 1.25rem/1.2 var(--f-d);text-decoration:none;border-bottom:1px solid var(--line)}
  .mnav a.sm{font:500 1.05rem/1.2 var(--f-b)}
}

/* hero */
.hero{padding:clamp(40px,6vw,84px) 0 clamp(56px,7vw,96px);position:relative}
.hero .wrap{display:grid;grid-template-columns:1.08fr .92fr;gap:clamp(32px,5vw,72px);align-items:center}
.hero h1 .g,.hero h1 .b{white-space:nowrap}
.hero .lede{margin-top:24px}
.hero-note{display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:28px;font-size:.95rem;color:var(--mute)}
.hero-note span{display:flex;align-items:center;gap:8px}
.hero-note span::before{content:"✓";color:var(--lead);font-weight:700}
@media(max-width:940px){.hero .wrap{grid-template-columns:1fr}}
.crumbs{font-size:.88rem;color:var(--mute);margin-bottom:22px;display:flex;flex-wrap:wrap;gap:6px}
.crumbs a{text-decoration:none}.crumbs a:hover{text-decoration:underline}

/* hero stage: social post -> form -> lead */
.stage{position:relative;aspect-ratio:1/1.16;max-width:540px;margin-inline:auto;width:100%}
.stage::before{content:"";position:absolute;inset:6% 4%;border-radius:40px;background:radial-gradient(120% 90% at 20% 10%,#DAD5FF 0,#ECEAFF 45%,#DDF6EA 100%)}
.post{position:absolute;left:4%;top:3%;width:56%;background:#fff;border-radius:22px;box-shadow:var(--shadow);overflow:hidden;animation:floaty 7s ease-in-out infinite}
.post-top{display:flex;align-items:center;gap:9px;padding:12px 14px;font:600 .82rem/1.1 var(--f-b)}
.post-top i{width:30px;height:30px;border-radius:50%;background:linear-gradient(135deg,var(--brand),#9C92FF);flex:none}
.post-top small{display:block;font-weight:400;color:var(--mute);font-size:.72rem;margin-top:2px}
.post img{aspect-ratio:4/4.2;object-fit:cover;width:100%}
.post-cta{gap:8px;display:flex;justify-content:space-between;align-items:center;padding:11px 14px;font:600 .8rem/1 var(--f-b);background:var(--brand-t);color:var(--brand)}
.post-cta b{white-space:nowrap;background:var(--brand);color:#fff;padding:8px 12px;border-radius:8px;font-size:.74rem}
.feed{position:absolute;right:0;bottom:5%;width:66%;display:grid;gap:10px}
.ping{background:#fff;border-radius:18px;box-shadow:var(--shadow);padding:14px 16px;display:grid;grid-template-columns:auto 1fr;gap:12px;align-items:center;opacity:0;transform:translateY(16px) scale(.97);animation:ping 12s infinite}
.ping:nth-child(2){animation-delay:1.6s}.ping:nth-child(3){animation-delay:3.2s}
.ping i{width:38px;height:38px;border-radius:12px;background:var(--lead-t);display:grid;place-items:center;color:var(--lead);font:700 1rem var(--f-d);font-style:normal}
.ping b{display:block;font:600 .86rem/1.2 var(--f-b)}
.ping span{font-size:.78rem;color:var(--mute);line-height:1.3;display:block}
.ping em{font-style:normal;color:var(--lead);font-weight:600}
.stage-tag{position:absolute;left:6%;bottom:0;font-size:.72rem;color:var(--mute)}
.wire{position:absolute;left:30%;top:50%;width:40%;height:34%;pointer-events:none}
.wire path{fill:none;stroke:var(--brand);stroke-width:2.5;stroke-dasharray:6 8;animation:dash 1.4s linear infinite}
@keyframes dash{to{stroke-dashoffset:-28}}
@keyframes floaty{50%{transform:translateY(-8px)}}
@keyframes ping{0%{opacity:0;transform:translateY(16px) scale(.97)}6%,80%{opacity:1;transform:none}88%,100%{opacity:0;transform:translateY(-8px)}}

/* platform strip */
.plat{border-block:1px solid var(--line);padding:26px 0;background:#fff}
.plat .wrap{display:flex;align-items:center;gap:18px 36px;flex-wrap:wrap;justify-content:space-between}
.plat p{font:600 .8rem/1 var(--f-b);letter-spacing:.09em;text-transform:uppercase;color:var(--mute)}
.plat ul{display:flex;flex-wrap:wrap;gap:14px 30px;list-style:none;padding:0;align-items:center}
.plat li{display:flex;align-items:center;gap:9px;font:600 1rem/1 var(--f-b)}
.plat li img{width:24px;height:24px}

/* doors */
.doors{display:grid;grid-template-columns:1fr 1fr;gap:22px}
@media(max-width:860px){.doors{grid-template-columns:1fr}}
.door{border-radius:28px;padding:clamp(28px,4vw,48px);display:flex;flex-direction:column;gap:18px;text-decoration:none;position:relative;overflow:hidden;transition:transform .25s;min-height:440px}
.door:hover{transform:translateY(-6px)}
.door.a{background:var(--brand-t);border:1px solid #D9D5FF}
.door.b{background:#fff;border:1px solid var(--line)}
.door .k{font:600 .8rem/1 var(--f-b);letter-spacing:.09em;text-transform:uppercase;opacity:.7}
.door h3{font-size:clamp(1.8rem,3vw,2.5rem);line-height:1.05}
.door ul{list-style:none;padding:0;display:grid;gap:10px;font-size:1.02rem}
.door li{display:flex;gap:10px}.door li::before{content:"→";color:var(--lead);font-weight:700}
.door .go{margin-top:auto;font-weight:600;display:flex;align-items:center;gap:10px}
.door .price{font:700 1.1rem var(--f-d)}


/* in -> out flow */
.flow{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:16px;align-items:stretch}
.flow .col{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px}
.flow .col h4{font-size:.8rem;font-family:var(--f-b);letter-spacing:.09em;text-transform:uppercase;color:var(--mute);margin-bottom:14px}
.flow .col.out{background:var(--lead);color:#fff;border-color:var(--lead)}
.flow .col.out h4{color:#D6FBE9}
.flow ul{list-style:none;padding:0;display:grid;gap:12px;font-size:1.04rem;line-height:1.4}
.flow li{display:flex;gap:10px}.flow li::before{content:"•";font-weight:700;color:var(--lead)}
.flow .out li::before{color:#fff}
.flow .arrow{display:grid;place-items:center;font:700 2rem var(--f-d);color:var(--brand)}
@media(max-width:900px){.flow{grid-template-columns:1fr}.flow .arrow{transform:rotate(90deg);height:34px}}

/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:s}
.steps.three{grid-template-columns:repeat(3,1fr)}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px;counter-increment:s;position:relative}
.step::before{content:counter(s);display:grid;place-items:center;width:42px;height:42px;border-radius:50%;background:var(--brand-t);color:var(--brand);font:700 1.1rem var(--f-d);margin-bottom:18px}
.step p{color:var(--mute);margin-top:8px;font-size:1rem;line-height:1.5}
.dark .step{background:var(--paper)}
@media(max-width:940px){.steps,.steps.three{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.steps,.steps.three{grid-template-columns:1fr}}

/* proof */
.proof{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(28px,5vw,64px);align-items:center}
@media(max-width:940px){.proof{grid-template-columns:1fr}}
.bigstat{display:flex;align-items:baseline;gap:16px;flex-wrap:wrap;font:700 clamp(3rem,7vw,5.4rem)/1 var(--f-d);letter-spacing:-.04em;margin:8px 0 12px}
.bigstat s{color:#9AA3AF;text-decoration-thickness:4px;font-size:.62em}
.bigstat .g{color:var(--lead)}
.chart{background:var(--paper);border:1px solid var(--line);border-radius:24px;padding:clamp(22px,3vw,34px)}
.chart h4{font:600 .8rem var(--f-b);letter-spacing:.09em;text-transform:uppercase;color:var(--mute);margin-bottom:22px}
.bars{display:grid;gap:18px}
.bar-row{display:grid;grid-template-columns:150px 1fr;gap:14px;align-items:center;font-size:.95rem}
.bar-row span{color:var(--ink);font-weight:500;line-height:1.25}
.bar{height:44px;border-radius:10px;background:#E9E6DD;position:relative;overflow:hidden}
.bar i{position:absolute;inset:0 auto 0 0;width:0;border-radius:10px;background:#9AA3AF;transition:width 1.4s cubic-bezier(.2,.8,.2,1);display:flex;align-items:center;justify-content:flex-end;padding-right:12px;font:700 1rem var(--f-d);font-style:normal;color:#fff;white-space:nowrap}
.bar i.good{background:linear-gradient(90deg,#0FA968,#37D991)}
.bar i.out{justify-content:flex-start;padding-left:calc(100% + 10px);overflow:visible;color:var(--lead)}
.bar em{position:absolute;top:50%;transform:translateY(-50%);font:700 1.05rem var(--f-d);font-style:normal;color:var(--lead)}
.in .bar i{width:var(--w)}
.chart-foot{margin-top:22px;font-size:.84rem;color:var(--mute);line-height:1.5}
.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:26px}
.kpi{border:1px solid var(--line);border-radius:16px;padding:18px;background:var(--paper)}
.kpi b{display:block;font:700 1.9rem/1 var(--f-d);letter-spacing:-.03em;color:var(--lead)}
.kpi span{font-size:.86rem;color:var(--mute);line-height:1.35;display:block;margin-top:8px}
.light .kpi{border-color:var(--line);background:#fff}.light .kpi b{color:var(--lead)}.light .kpi span{color:var(--mute)}
@media(max-width:560px){.kpis{grid-template-columns:1fr}.bar-row{grid-template-columns:1fr}}
.timeline{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:40px}
.tl{border-top:3px solid var(--line);padding-top:18px}
.tl.on{border-color:var(--lead)}
.tl small{font:600 .8rem var(--f-b);letter-spacing:.08em;text-transform:uppercase;color:var(--mute)}
.tl b{display:block;font:700 1.5rem/1.1 var(--f-d);margin:8px 0}
.tl p{font-size:.98rem;color:var(--mute);line-height:1.45}
@media(max-width:760px){.timeline{grid-template-columns:1fr}}

/* cards / grids */
.grid{display:grid;gap:20px}
.g2{grid-template-columns:repeat(2,1fr)}.g3{grid-template-columns:repeat(3,1fr)}.g4{grid-template-columns:repeat(4,1fr)}
@media(max-width:980px){.g3,.g4{grid-template-columns:repeat(2,1fr)}}
@media(max-width:640px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px;text-decoration:none;display:block;transition:transform .2s,box-shadow .2s}
a.card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.card p{color:var(--mute);font-size:1rem;margin-top:10px;line-height:1.5}
.card .ico{width:48px;height:48px;border-radius:14px;background:var(--paper);display:grid;place-items:center;margin-bottom:18px}
.card .ico img{width:24px;height:24px}
.card .more{display:inline-block;margin-top:16px;font-weight:600;color:var(--brand);font-size:.96rem}
.pcard{border-radius:var(--r);overflow:hidden;position:relative;min-height:340px;display:flex;align-items:flex-end;text-decoration:none;color:#fff;isolation:isolate}
.pcard img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;transition:transform .6s}
.pcard::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(13,17,23,0) 30%,rgba(13,17,23,.88));z-index:-1}
.pcard:hover img{transform:scale(1.05)}
.pcard div{padding:24px}
.pcard h3{font-size:1.5rem}
.pcard p{font-size:.95rem;opacity:.85;margin-top:6px}
.pcard .tag{position:absolute;top:16px;left:16px;background:var(--lead);font:600 .75rem/1 var(--f-b);padding:8px 10px;border-radius:999px}

/* pains */
.pains{display:grid;gap:14px;counter-reset:p}
.pain{display:grid;grid-template-columns:auto 1fr;gap:18px;align-items:start;background:#fff;border:1px solid var(--line);border-radius:var(--r-s);padding:22px 24px;font-size:1.1rem;line-height:1.45}
.pain::before{content:"✕";width:30px;height:30px;border-radius:50%;background:#FDE8E8;color:var(--warn);display:grid;place-items:center;font-size:.85rem;font-weight:700}
.checks{list-style:none;padding:0;display:grid;gap:14px}
.checks li{display:grid;grid-template-columns:auto 1fr;gap:14px;font-size:1.08rem;line-height:1.45}
.checks li::before{content:"✓";width:28px;height:28px;border-radius:50%;background:var(--lead-t);color:var(--lead);display:grid;place-items:center;font-weight:700;font-size:.9rem}
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,72px);align-items:center}
.split.top{align-items:start}
@media(max-width:900px){.split{grid-template-columns:1fr}}

/* browser + phone mock */
.browser{border-radius:16px;background:#fff;box-shadow:0 2px 4px rgba(13,17,23,.06),0 30px 60px -24px rgba(13,17,23,.35);overflow:hidden;border:1px solid var(--line)}
.bbar{display:flex;align-items:center;gap:6px;padding:10px 14px;background:#F0EEE8;border-bottom:1px solid var(--line)}
.bbar i{width:10px;height:10px;border-radius:50%;background:#D5D0C4}
.bbar span{margin-left:10px;flex:1;background:#fff;border-radius:999px;padding:5px 14px;font:500 .72rem/1.2 var(--f-b);color:var(--mute);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.ms{--c1:#0F2A47;--c2:#F2B233;font-family:var(--f-b);container-type:inline-size}
.ms-nav{display:flex;align-items:center;justify-content:space-between;padding:2.2cqw 3.4cqw;background:#fff;font-size:1.9cqw}
.ms-nav b{font:700 2.5cqw var(--f-d);color:var(--c1);letter-spacing:-.02em}
.ms-nav ul{display:flex;gap:2.6cqw;list-style:none;padding:0;color:#444}
.ms-nav em{font-style:normal;background:var(--c2);color:var(--c1);font-weight:700;padding:1.2cqw 2cqw;border-radius:99px}
.ms-hero{position:relative;padding:7cqw 3.4cqw 6cqw;color:#fff;isolation:isolate;min-height:40cqw;display:flex;flex-direction:column;justify-content:center}
.ms-hero img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2}
.ms-hero::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,color-mix(in srgb,var(--c1) 92%,transparent) 0,color-mix(in srgb,var(--c1) 55%,transparent) 55%,transparent)}
.ms-hero h5{font:700 5cqw/1.02 var(--f-d);letter-spacing:-.03em;max-width:56cqw}
.ms-hero p{font-size:2.1cqw;margin-top:1.6cqw;max-width:48cqw;opacity:.9;line-height:1.4}
.ms-hero div{display:flex;gap:1.4cqw;margin-top:2.8cqw}
.ms-hero div span{font:700 1.9cqw/1 var(--f-b);padding:1.7cqw 2.6cqw;border-radius:99px;background:var(--c2);color:var(--c1)}
.ms-hero div span+span{background:transparent;color:#fff;border:1px solid rgba(255,255,255,.7)}
.ms-badges{display:flex;justify-content:space-around;background:var(--c1);color:#fff;padding:1.8cqw;font:600 1.8cqw/1 var(--f-b)}
.ms-badges span::before{content:"★ ";color:var(--c2)}
.ms-serv{display:grid;grid-template-columns:repeat(3,1fr);gap:1.6cqw;padding:3.4cqw;background:#FAFAF8}
.ms-serv span{background:#fff;border:1px solid #EAE7DF;border-radius:1.4cqw;padding:2.2cqw 2cqw;font:600 1.9cqw/1.2 var(--f-b);color:var(--c1);display:flex;justify-content:space-between}
.ms-serv span::after{content:"→";color:var(--c2)}
.mock{position:relative;padding:0 12% 8% 0}
.phone{position:absolute;right:0;bottom:0;width:27%;aspect-ratio:9/18.5;background:#0D1117;border-radius:12% / 6%;padding:2.2%;box-shadow:0 24px 50px -16px rgba(13,17,23,.55)}
.phone>div{--c1:#0F2A47;--c2:#F2B233;height:100%;border-radius:10% / 5%;overflow:hidden;background:#fff;display:flex;flex-direction:column;container-type:inline-size}
.ph-top{padding:9cqw 7cqw 5cqw;font:700 7.5cqw var(--f-d);color:var(--c1)}
.ph-img{flex:1;position:relative;color:#fff;display:flex;align-items:flex-end;isolation:isolate}
.ph-img img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2}
.ph-img::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(transparent 20%,var(--c1))}
.ph-img b{font:700 10.5cqw/1.05 var(--f-d);padding:7cqw;letter-spacing:-.02em}
.ph-call{margin:6cqw;background:var(--c2);color:var(--c1);text-align:center;font:700 7cqw/1 var(--f-b);padding:6cqw;border-radius:99px}

/* ad placement mocks */
.admock{background:#fff;border-radius:24px;border:1px solid var(--line);box-shadow:var(--shadow);padding:20px;max-width:440px;margin-inline:auto;font-size:.92rem;width:100%}
.admock .spons{font-size:.74rem;color:var(--mute)}
.admock .row{display:flex;gap:10px;align-items:center;margin-bottom:12px}
.admock .av{width:38px;height:38px;border-radius:50%;background:linear-gradient(135deg,var(--brand),#9C92FF);flex:none}
.admock img.ph{border-radius:14px;aspect-ratio:4/3;object-fit:cover;width:100%}
.admock .cta{display:flex;justify-content:space-between;align-items:center;background:var(--paper);border-radius:12px;padding:12px 14px;margin-top:12px;font-weight:600}
.admock .cta b{background:var(--brand);color:#fff;border-radius:8px;padding:9px 14px;font-size:.84rem}
.sr{padding:14px;border-radius:14px;border:1px solid var(--line);margin-bottom:10px}
.sr.ad{border-color:var(--brand);background:var(--brand-t)}
.sr small{display:block;color:var(--mute);font-size:.76rem}
.sr b{display:block;color:#1A0DAB;font-size:1.04rem;margin:3px 0}
.sr.dim{opacity:.5}
.sbar{display:flex;align-items:center;gap:10px;border:1px solid var(--line);border-radius:999px;padding:12px 16px;margin-bottom:14px;font-weight:500}
.sbar img{width:18px;height:18px}
.chat-q{background:var(--paper2);border-radius:18px 18px 4px 18px;padding:12px 16px;margin:0 0 12px 18%;font-weight:500}
.chat-a{padding:4px 2px 12px;line-height:1.5}
.tt{aspect-ratio:9/15;border-radius:20px;position:relative;overflow:hidden;color:#fff;display:flex;align-items:flex-end;isolation:isolate}
.tt img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2}
.tt::after{content:"";position:absolute;inset:0;background:linear-gradient(transparent 45%,rgba(0,0,0,.8));z-index:-1}
.tt div{padding:18px;width:100%}
.tt b.go{display:block;background:#FE2C55;text-align:center;border-radius:8px;padding:12px;margin-top:12px}
.map{aspect-ratio:4/3.4;border-radius:16px;background:#E8EEE4;position:relative;overflow:hidden;background-image:linear-gradient(#fff 2px,transparent 2px),linear-gradient(90deg,#fff 2px,transparent 2px),linear-gradient(35deg,transparent 48%,#FCE9A8 48%,#FCE9A8 52%,transparent 52%);background-size:70px 70px,70px 70px,100% 100%}
.pin{position:absolute;transform:translate(-50%,-100%);background:#8A95A5;color:#fff;border-radius:999px;padding:6px 10px;font:600 .72rem/1 var(--f-b);white-space:nowrap}
.pin.me{background:var(--brand);font-size:.86rem;padding:10px 14px;box-shadow:0 10px 20px -6px var(--brand);z-index:2}
.pin::after{content:"";position:absolute;left:50%;top:100%;transform:translateX(-50%);border:6px solid transparent;border-top-color:inherit;border-top-color:#8A95A5}
.pin.me::after{border-top-color:var(--brand)}
.mapcard{display:flex;justify-content:space-between;align-items:center;gap:10px;margin-top:12px;background:var(--paper);border-radius:12px;padding:12px 14px}
.mapcard b{display:block}.mapcard small{color:var(--mute)}
.mapcard em{font-style:normal;background:var(--lead);color:#fff;border-radius:8px;padding:9px 12px;font-weight:600;font-size:.84rem}

/* calculator */
.calc{background:#fff;border:1px solid var(--line);border-radius:28px;padding:clamp(22px,3.4vw,44px);display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,56px);box-shadow:var(--shadow)}
@media(max-width:860px){.calc{grid-template-columns:1fr}}
.field{margin-bottom:26px}
.field label{display:flex;justify-content:space-between;align-items:baseline;font-weight:600;margin-bottom:12px;gap:12px}
.field label output{font:700 1.5rem var(--f-d);color:var(--brand)}
.field small{display:block;color:var(--mute);font-size:.86rem;margin-top:8px;line-height:1.4}
input[type=range]{-webkit-appearance:none;appearance:none;width:100%;height:8px;border-radius:99px;background:var(--paper2);outline:none}
input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;width:30px;height:30px;border-radius:50%;background:var(--brand);border:4px solid #fff;box-shadow:0 2px 8px rgba(13,17,23,.3);cursor:pointer}
input[type=range]::-moz-range-thumb{width:24px;height:24px;border-radius:50%;background:var(--brand);border:4px solid #fff;box-shadow:0 2px 8px rgba(13,17,23,.3);cursor:pointer}
.calc-out{background:var(--lead-t);color:var(--ink);border-radius:22px;padding:clamp(22px,3vw,36px);display:flex;flex-direction:column;gap:6px}
.co-row{display:flex;justify-content:space-between;align-items:baseline;padding:14px 0;border-bottom:1px solid #BFE9D3;gap:14px}
.co-row span{color:var(--ink2);font-size:1rem}
.co-row b{font:700 1.6rem var(--f-d);letter-spacing:-.02em}
.co-big{margin-top:16px}
.co-big span{color:var(--ink2);font-size:.95rem}
.co-big b{display:block;font:700 clamp(2.4rem,5vw,3.6rem)/1 var(--f-d);letter-spacing:-.04em;color:var(--lead);margin-top:6px}
.co-note{font-size:.82rem;color:var(--mute);margin-top:16px;line-height:1.5}

/* pricing */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:stretch}
@media(max-width:940px){.plans{grid-template-columns:1fr}}
.plan{background:#fff;border:1px solid var(--line);border-radius:26px;padding:32px;display:flex;flex-direction:column;position:relative}
.plan.feat{border:2px solid var(--brand);box-shadow:0 30px 60px -30px rgba(75,59,255,.45)}
.plan .best{font:600 .76rem/1 var(--f-b);letter-spacing:.08em;text-transform:uppercase;color:var(--mute);margin-bottom:14px}
.plan.feat .best{color:var(--brand)}
.plan .amt{font:700 3.2rem/1 var(--f-d);letter-spacing:-.04em;margin:16px 0 4px}
.plan .amt small{font:500 1rem var(--f-b);letter-spacing:0;color:var(--mute)}
.plan .setup{color:var(--mute);font-size:.96rem}
.plan .blurb{color:var(--mute);font-size:1rem;margin-top:12px;line-height:1.45}
.plan ul{list-style:none;padding:0;margin:24px 0 28px;display:grid;gap:12px;font-size:1rem;line-height:1.4}
.plan li{display:grid;grid-template-columns:auto 1fr;gap:10px}.plan li::before{content:"✓";color:var(--lead);font-weight:700}
.plan .btn{margin-top:auto;width:100%}
.cmp{width:100%;border-collapse:collapse;font-size:1rem;background:#fff;border-radius:var(--r);overflow:hidden;border:1px solid var(--line)}
.cmp th,.cmp td{padding:16px 18px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top;line-height:1.35}
.cmp th{font:600 .8rem var(--f-b);letter-spacing:.07em;text-transform:uppercase;color:var(--mute);background:var(--paper)}
.cmp tr:last-child td{border-bottom:0}
.cmp tr.us td{background:var(--lead-t);font-weight:600}
.cmp-wrap{overflow-x:auto;border-radius:var(--r)}
.cmp-note{font-size:.84rem;color:var(--mute);margin-top:14px;line-height:1.5}
.addon{display:grid;grid-template-columns:1fr auto;gap:24px;align-items:center;background:var(--brand-t);border-radius:26px;padding:clamp(24px,3.4vw,40px);margin-top:22px}
.addon .amt{font:700 2.4rem/1 var(--f-d);letter-spacing:-.03em}
.addon .amt small{font:500 .95rem var(--f-b);color:var(--mute);letter-spacing:0}
@media(max-width:760px){.addon{grid-template-columns:1fr}}

/* stats */
.stat{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px}
.stat b{font:700 clamp(2.8rem,5vw,4rem)/1 var(--f-d);letter-spacing:-.04em;color:var(--brand);display:block}
.stat p{margin-top:12px;font-size:1.04rem;line-height:1.45}
.stat a{display:block;margin-top:14px;font-size:.8rem;color:var(--mute)}

/* clients */
.clients{display:grid;grid-template-columns:repeat(5,1fr);gap:14px}
@media(max-width:940px){.clients{grid-template-columns:repeat(2,1fr)}}
.client{border-radius:var(--r-s);overflow:hidden;background:#fff;border:1px solid var(--line);position:relative}
.client .lg{aspect-ratio:16/9;display:grid;place-items:center;background:#111;overflow:hidden}
.client .lg img{width:100%;height:100%;object-fit:cover}
.client .lg.txt{background:#F4F1EA;font:400 2.1rem/1 "Cormorant Garamond",Georgia,serif;letter-spacing:.04em;color:#1A1A1A}
.client p{padding:12px 14px;font-size:.84rem;color:var(--mute);line-height:1.35}
.client p b{display:block;color:var(--ink);font-size:.95rem}
.client .new{position:absolute;top:10px;right:10px;background:var(--lead);color:#fff;font:600 .68rem/1 var(--f-b);padding:6px 8px;border-radius:99px;letter-spacing:.05em}

/* faq */
.faq{max-width:840px;margin-inline:auto}
.faq details{border-bottom:1px solid var(--line);padding:6px 0}
.faq summary{cursor:pointer;list-style:none;font:600 1.2rem/1.3 var(--f-d);padding:20px 40px 20px 0;position:relative;letter-spacing:-.01em}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:4px;top:50%;transform:translateY(-50%);font-size:1.6rem;color:var(--brand);transition:transform .2s}
.faq details[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.faq details p{color:var(--mute);padding:0 0 22px;max-width:70ch}

/* form */
.formsec{background:linear-gradient(180deg,var(--brand-t),var(--lead-t))}
.formgrid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,72px);align-items:start}
@media(max-width:900px){.formgrid{grid-template-columns:1fr}}

.contact-lines{margin-top:32px;display:grid;gap:14px}
.contact-lines a{display:flex;align-items:center;gap:14px;text-decoration:none;font:600 1.3rem var(--f-d)}
.contact-lines a i{width:46px;height:46px;border-radius:50%;background:#fff;display:grid;place-items:center;font-style:normal;font-size:1.1rem}
.lf{background:#fff;color:var(--ink);border-radius:28px;box-shadow:var(--shadow);padding:clamp(22px,3vw,38px);display:grid;gap:14px}
.lf h3{margin-bottom:4px}
.lf .two{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media(max-width:520px){.lf .two{grid-template-columns:1fr}}
.lf label{display:grid;gap:7px;font:600 .88rem/1.2 var(--f-b)}
.lf input,.lf select,.lf textarea{font:400 1.05rem var(--f-b);padding:15px 16px;border:1.5px solid var(--line);border-radius:12px;background:var(--paper);color:var(--ink);width:100%;outline:none;transition:border-color .15s}
.lf input:focus,.lf select:focus,.lf textarea:focus{border-color:var(--brand);background:#fff}
.lf textarea{min-height:90px;resize:vertical}
.lf .btn{width:100%;margin-top:6px;font-size:1.08rem;padding:20px}
.lf .fine{font-size:.82rem;color:var(--mute);text-align:center;line-height:1.45}
.lf .ok{display:none;text-align:center;padding:30px 10px}
.lf.sent>*:not(.ok){display:none}.lf.sent .ok{display:block}
.lf .ok b{font:700 1.8rem var(--f-d);display:block;margin-bottom:10px}
.hp{position:absolute;left:-9999px}

/* cta band */
.band{background:var(--brand);color:#fff;border-radius:32px;padding:clamp(32px,5vw,64px);display:grid;grid-template-columns:1fr auto;gap:28px;align-items:center}
.band p{opacity:.85;margin-top:12px;font-size:1.12rem;max-width:56ch}
@media(max-width:820px){.band{grid-template-columns:1fr}}

/* article */
.article{max-width:760px;margin-inline:auto}
.article h2{font-size:clamp(1.6rem,3vw,2.2rem);margin:44px 0 16px}
.article p{margin-bottom:18px;font-size:1.14rem;line-height:1.7}
.article ul{margin:0 0 22px;padding-left:22px;display:grid;gap:10px;font-size:1.1rem}
.article .meta{color:var(--mute);font-size:.92rem;margin:18px 0 36px}

/* footer */
.ftr{background:var(--ink);color:#C8CFD9;padding:72px 0 120px;font-size:.98rem;border-top:1px solid #2A3444}
.ftr .cols{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:36px}
@media(max-width:900px){.ftr .cols{grid-template-columns:1fr 1fr}}
.ftr h6{font:600 .78rem var(--f-b);letter-spacing:.1em;text-transform:uppercase;color:#8A95A5;margin-bottom:16px}
.ftr a{display:block;text-decoration:none;padding:6px 0}.ftr a:hover{color:#fff}
.ftr .logo{color:#fff;margin-bottom:18px}.ftr .logo small{color:#8A95A5}
.ftr .legal{margin-top:48px;padding-top:24px;border-top:1px solid #2A3444;font-size:.84rem;color:#8A95A5;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;line-height:1.5}

/* sticky mobile bar */
.mbar{display:none}
@media(max-width:760px){
  .mbar{display:grid;grid-template-columns:1fr 1.3fr;gap:10px;position:fixed;left:0;right:0;bottom:0;z-index:60;padding:10px 12px calc(10px + env(safe-area-inset-bottom));background:rgba(247,245,240,.94);backdrop-filter:blur(12px);border-top:1px solid var(--line)}
  .mbar .btn{padding:16px 10px;font-size:.98rem}
}

/* reveal */
.rv{opacity:0;transform:translateY(22px);transition:opacity .7s,transform .7s cubic-bezier(.2,.8,.2,1)}
.rv.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.rv{opacity:1;transform:none;transition:none}.ping{opacity:1;transform:none;animation:none}.post{animation:none}}

/* demo sites */
.demo{--c1:#0F2A47;--c2:#F2B233;background:#fff}
.demo-ribbon{position:sticky;top:0;z-index:80;background:var(--ink);color:#fff;font-size:.92rem;padding:10px 16px;display:flex;gap:14px;justify-content:center;align-items:center;flex-wrap:wrap;text-align:center}
.demo-ribbon a{background:var(--lead);color:#fff;text-decoration:none;font-weight:600;padding:8px 14px;border-radius:99px}
.d-nav{display:flex;justify-content:space-between;align-items:center;padding:18px clamp(18px,4vw,56px);gap:16px}
.d-nav b{font:700 1.4rem var(--f-d);color:var(--c1);letter-spacing:-.02em}
.d-nav ul{display:flex;gap:26px;list-style:none;padding:0;font-weight:500}
.d-nav a.call{background:var(--c2);color:var(--c1);font-weight:700;padding:13px 20px;border-radius:99px;text-decoration:none;white-space:nowrap}
@media(max-width:820px){.d-nav ul{display:none}}
.d-hero{position:relative;color:#fff;padding:clamp(70px,12vw,160px) clamp(18px,4vw,56px);isolation:isolate}
.d-hero img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2}
.d-hero::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,color-mix(in srgb,var(--c1) 94%,transparent),color-mix(in srgb,var(--c1) 50%,transparent) 60%,transparent)}
.d-hero h1{max-width:13ch;font-size:clamp(2.6rem,6.5vw,5rem)}
.d-hero p{font-size:1.3rem;max-width:34ch;margin-top:18px;opacity:.92}
.d-btn{display:inline-block;background:var(--c2);color:var(--c1);font-weight:700;padding:18px 28px;border-radius:99px;text-decoration:none;margin-top:30px;margin-right:10px}
.d-btn.o{background:transparent;color:#fff;border:1.5px solid #fff}
.d-badges{background:var(--c1);color:#fff;display:flex;flex-wrap:wrap;justify-content:center;gap:12px 48px;padding:20px;font-weight:600}
.d-badges span::before{content:"★ ";color:var(--c2)}
.d-sec{padding:clamp(56px,8vw,100px) clamp(18px,4vw,56px);max-width:1240px;margin-inline:auto}
.d-sec h2{color:var(--c1);margin-bottom:34px}
.d-serv{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
@media(max-width:760px){.d-serv{grid-template-columns:1fr}}
.d-serv div{border:1px solid #E8E5DC;border-radius:16px;padding:26px;font:600 1.2rem var(--f-d);color:var(--c1);display:flex;justify-content:space-between;background:#FAFAF8}
.d-serv div::after{content:"→";color:var(--c2)}
.d-rev{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
@media(max-width:760px){.d-rev{grid-template-columns:1fr}}
.d-rev blockquote{background:#FAFAF8;border-radius:16px;padding:26px;font-size:1.05rem;line-height:1.5}
.d-rev blockquote::before{content:"★★★★★";display:block;color:var(--c2);margin-bottom:12px;letter-spacing:2px}
.d-rev cite{display:block;margin-top:14px;font-style:normal;font-weight:600;color:var(--c1)}
.d-cta{background:var(--c1);color:#fff;text-align:center;padding:clamp(56px,8vw,100px) 20px}
.d-cta p{opacity:.85;margin-top:12px;font-size:1.15rem}
.d-foot{padding:26px;text-align:center;font-size:.88rem;color:var(--mute)}
@media(max-width:600px){.btn{white-space:normal;text-align:center}.btns .btn{width:100%}.hdr-cta .btn{white-space:nowrap}}

/* ---- v2 tema: lacivert + beyaz, güven odaklı. Mor/pastel/hap buton yok. ---- */
h1,h2,h3,h4{font-weight:800;letter-spacing:-.02em}
h1{font-size:clamp(2.5rem,5.6vw,4.4rem);line-height:1.05}
.g,.b{color:var(--accent)}
.eyebrow{color:var(--accent);letter-spacing:.12em}
.eyebrow::before{width:28px;height:2px;border-radius:0;background:var(--accent)}
.btn{border-radius:8px;padding:17px 26px}
.btn-p{background:var(--brand);box-shadow:none}.btn-p:hover{background:var(--brand-d)}
.btn-g{background:var(--lead);box-shadow:none}
.btn-o{border-color:var(--ink)}
.hdr{background:rgba(255,255,255,.94);border-bottom-color:var(--line)}
.logo img{height:40px;width:auto}
.nav>a,.nav>.dd>button{border-radius:6px}
.dd-menu{border-radius:10px}.dd-menu a{border-radius:6px}
.dd-menu .all{color:var(--accent)}
.burger{border-radius:8px}
.stage::before{background:var(--paper2);border:1px solid var(--line);border-radius:14px}
.post,.ping{border-radius:12px;border:1px solid var(--line)}
.post-top i,.admock .av{background:var(--brand)}
.post-cta{background:var(--brand-t);color:var(--ink)}
.post-cta b,.admock .cta b{background:var(--brand);border-radius:6px}
.ping i{border-radius:8px}
.wire path{stroke:var(--accent)}
.plat{background:var(--paper2)}
.door{border-radius:14px;min-height:420px}
.door.a{background:var(--brand);color:#fff;border:0}
.door.a .k{opacity:.75}.door.a li::before{color:#7FD1A8}
.door li::before{color:var(--lead)}
.flow .arrow{color:var(--accent)}
.flow .col.out{background:var(--brand);border-color:var(--brand)}
.flow .col.out h4{color:#A9C4EA}.flow .out li::before{color:#7FD1A8}
.step::before{border-radius:8px;background:var(--brand);color:#fff}
.dark{background:var(--paper2);border:0}
.dark .step,.dark .kpi,.dark .chart{background:#fff}
.chart{border-radius:14px}.bar,.bar i{border-radius:6px}
.bar i.good{background:var(--lead)}
.card .more,.faq summary::after{color:var(--accent)}
.card .ico{border-radius:8px;background:var(--paper2)}
.pcard .tag{background:var(--lead)}
.pain::before{background:#FBEAE8}
.browser{border-radius:10px}
.admock{border-radius:14px}.sr.ad{border-color:var(--accent);background:var(--brand-t)}
.pin.me{background:var(--brand);box-shadow:0 8px 18px -8px var(--brand)}.pin.me::after{border-top-color:var(--brand)}
.calc{border-radius:14px}.calc-out{border-radius:10px;background:var(--brand);color:#fff}
.co-row{border-bottom-color:#2A446B}.co-row span,.co-big span{color:#B8C7DD}.co-big b{color:#7FD1A8}.co-note{color:#9FB2CC}
.field label output{color:var(--accent)}
input[type=range]::-webkit-slider-thumb{background:var(--brand)}input[type=range]::-moz-range-thumb{background:var(--brand)}
.plan{border-radius:14px}
.plan.feat{border:2px solid var(--brand);box-shadow:var(--shadow)}.plan.feat .best{color:var(--accent)}
.plan .amt small{font-size:.95rem}
.cmp tr.us td{background:var(--lead-t)}
.addon{background:var(--paper2);border:1px solid var(--line);border-radius:14px;grid-template-columns:1fr 1fr}
.addons{list-style:none;padding:0;display:grid;gap:0}
.addons li{display:flex;justify-content:space-between;gap:16px;padding:13px 0;border-bottom:1px solid var(--line);font-size:1.02rem}
.addons li:last-child{border:0}.addons b{font-family:var(--f-d)}
.stat b{color:var(--ink)}
.client{border-radius:8px}
.formsec{background:var(--paper2);border-top:1px solid var(--line)}
.lf{border-radius:14px;border:1px solid var(--line)}
.lf input,.lf select,.lf textarea{border-radius:8px;background:#fff}
.lf input:focus,.lf select:focus,.lf textarea:focus{border-color:var(--accent)}
.contact-lines a i{border:1px solid var(--line);border-radius:8px}
.band{border-radius:14px;background:var(--brand)}
.ftr{background:var(--brand)}
.ftr .logo{background:#fff;padding:10px 14px;border-radius:8px;display:inline-flex}
.mbar{background:rgba(255,255,255,.96)}
.demo-ribbon a{border-radius:6px}
.door.b{color:var(--ink)}
.logo img{height:46px}
@media(max-width:600px){.logo img{height:38px}.addon{grid-template-columns:1fr}}
.hero h1 .g,.hero h1 .b{white-space:normal}

/* ================= v3: MID-CENTURY MODERN + PAIN bileşenleri ================= */
body{background:var(--paper)}
h1,h2,h3,h4{font-weight:700;letter-spacing:-.015em}
h1{font-size:clamp(2.4rem,5.2vw,4.1rem);line-height:1.06}
.h1-s{font-size:clamp(2.1rem,4.4vw,3.4rem)}
.g{color:var(--accent)}
.eyebrow{color:var(--brand);font-family:var(--f-d);font-weight:600;letter-spacing:.16em;font-size:.84rem}
.eyebrow::before{width:10px;height:10px;border-radius:50%;background:var(--mustard)}
.src{font-size:.84rem;color:var(--mute);margin-top:16px}
.tint{background:var(--paper2)}
.dark{background:var(--paper2)}
.btn{border-radius:4px;border:2px solid var(--ink);font-family:var(--f-d);font-weight:600;font-size:1.06rem;letter-spacing:.01em}
.btn-p{background:var(--accent);color:#fff;box-shadow:4px 4px 0 var(--ink)}.btn-p:hover{background:#A9421F}
.btn-g{background:var(--brand);color:#fff;box-shadow:4px 4px 0 var(--ink)}
.btn-o{background:var(--card);border-color:var(--ink)}
.btn:hover{transform:translate(-2px,-2px)}
.hdr{background:#fff;border-bottom:2px solid var(--ink)}.hdr.scrolled{border-color:var(--ink)}
.hdr-cta .btn{box-shadow:3px 3px 0 var(--ink)}
.nav>a,.nav>.dd>button{font-family:var(--f-d);font-weight:500;font-size:1.04rem}
.nav>a:hover,.nav>.dd:hover>button{background:var(--paper2)}
.dd-menu{border:2px solid var(--ink);border-radius:6px;box-shadow:var(--shadow)}
.dd-menu .all{color:var(--accent)}
.burger{border:2px solid var(--ink);border-radius:4px}
.mnav{background:var(--paper)}
.hero.ph{background:var(--paper);border-bottom:2px solid var(--ink);overflow:hidden}
.deco{position:relative;isolation:isolate}
.deco::before{content:"";position:absolute;z-index:-1;width:78%;aspect-ratio:1;border-radius:50%;background:var(--mustard);right:-14%;top:-10%}
.deco::after{content:"";position:absolute;z-index:-1;width:46%;aspect-ratio:1/1.3;border-radius:999px 999px 0 0;background:var(--brand);left:-8%;bottom:-6%}
.burst{position:absolute;width:74px;height:74px;fill:var(--accent);z-index:2}
.burst.b1{right:-6px;top:-30px;animation:twirl 18s linear infinite}
@keyframes twirl{to{transform:rotate(360deg)}}
.frame{border:2px solid var(--ink);box-shadow:var(--shadow);border-radius:6px;aspect-ratio:4/3.4;object-fit:cover;width:100%}

/* kart dili: kalın çerçeve + sert gölge */
.card,.step,.stat,.plan,.pc,.calc,.lf,.chart,.kpi,.cmp,.admock,.serp,.cal,.rep,.share-col,.client,.browser,.flow .col,.pain,.addon{border:2px solid var(--ink);border-radius:6px;background:var(--card)}
.card,.plan,.calc,.lf,.serp,.cal,.admock,.chart,.browser{box-shadow:var(--shadow)}
a.card:hover{transform:translate(-3px,-3px);box-shadow:9px 9px 0 var(--ink)}
.card .ico{background:var(--mustard);border:2px solid var(--ink);border-radius:50%}
.card .more{color:var(--accent);font-family:var(--f-d)}
.hl-card{background:var(--brand)!important;color:#fff}.hl-card p{color:#CFE3DD!important}.hl-card .more{color:var(--mustard)!important}
.step::before{background:var(--mustard);color:var(--ink);border:2px solid var(--ink);border-radius:50%;font-family:var(--f-d)}
.dark .step,.dark .kpi,.dark .chart{background:var(--card)}
.stat b{color:var(--accent)}
.door{border:2px solid var(--ink);border-radius:6px;box-shadow:var(--shadow)}
.door:hover{transform:translate(-3px,-3px)}
.door.a{background:var(--brand);color:#fff;border:2px solid var(--ink)}.door.a li::before{color:var(--mustard)}
.door.b{background:var(--mustard);color:var(--ink)}.door.b li::before{color:var(--accent)}
.door li::before{content:"✕"}
.door h3{font-size:clamp(1.5rem,2.5vw,2.05rem);line-height:1.15}
.flow .col.out{background:var(--brand);border-color:var(--ink)}.flow .col.out h4{color:#BFD9D2}.flow .out li::before{color:var(--mustard)}
.flow .arrow{color:var(--accent)}.flow li::before{color:var(--accent)}
.plat{background:#fff;border-block:2px solid var(--ink)}
.bigstat .g{color:var(--brand)}.bigstat s{color:var(--accent)}
.bar{background:#E9DCC0}.bar i{background:var(--accent)}.bar i.good{background:var(--brand)}.bar em{color:var(--brand)}
.kpi b{color:var(--brand)}
.tl{border-top:4px solid var(--line)}.tl.on{border-color:var(--brand)}
.pcard{border:2px solid var(--ink);border-radius:6px;box-shadow:var(--shadow)}
.pcard::after{background:linear-gradient(180deg,rgba(42,31,23,0) 25%,rgba(42,31,23,.92))}
.pain::before{background:var(--accent);color:#fff}
.checks li::before{background:var(--brand);color:#fff}
.plan.feat{border:2px solid var(--ink);background:var(--mustard);box-shadow:9px 9px 0 var(--ink)}.plan.feat .best{color:var(--ink)}.plan.feat .setup{color:var(--ink2)}
.plan li::before{color:var(--brand)}
.cmp{border-collapse:separate;border-spacing:0;overflow:hidden}.cmp th{background:var(--ink);color:var(--paper)}.cmp tr.us td{background:var(--mustard)}
.addon{background:var(--card)}
.calc-out{background:var(--brand);border:2px solid var(--ink);border-radius:6px}
.calc.loss .calc-out{background:var(--accent)}
.calc.loss .co-row{border-bottom-color:rgba(255,255,255,.3)}.calc.loss .co-row span,.calc.loss .co-big span{color:#FBE3D9}
.calc.loss .co-big b{color:#fff}.calc.loss .co-note{color:#FBE3D9}
.co-big b{color:var(--mustard)}
.field label output{color:var(--accent);font-family:var(--f-d)}
input[type=range]{background:#E3D4B2;border:1.5px solid var(--ink);height:10px}
input[type=range]::-webkit-slider-thumb{background:var(--mustard);border:2px solid var(--ink);box-shadow:2px 2px 0 var(--ink)}
input[type=range]::-moz-range-thumb{background:var(--mustard);border:2px solid var(--ink)}
.formsec{background:var(--brand);color:#fff;border-top:2px solid var(--ink)}
.formsec .eyebrow{color:var(--mustard)}.formsec .lede{color:#CFE3DD}
.contact-lines a i{background:var(--mustard);color:var(--ink);border:2px solid var(--ink);border-radius:50%}
.lf{color:var(--ink);box-shadow:8px 8px 0 var(--ink)}
.lf input,.lf select,.lf textarea{border:2px solid var(--ink);border-radius:4px;background:#fff}
.lf input:focus,.lf select:focus,.lf textarea:focus{border-color:var(--accent)}
.faq details{border-bottom:2px solid var(--ink)}.faq summary::after{color:var(--accent)}
.band{background:var(--brand);border:2px solid var(--ink);border-radius:6px;box-shadow:var(--shadow)}
.ftr{background:var(--ink);color:#D9CDB8;border-top:0}.ftr h6{color:var(--mustard)}.ftr .legal{border-top-color:#4A3A2C;color:#A8997F}
.mbar{background:var(--paper);border-top:2px solid var(--ink)}
.client .lg{background:#111}.client .lg.fit img{object-fit:contain;padding:3% 6%}
.clients{grid-template-columns:repeat(6,1fr)}
@media(max-width:1100px){.clients{grid-template-columns:repeat(3,1fr)}}
@media(max-width:600px){.clients{grid-template-columns:repeat(2,1fr)}}
.client .new{background:var(--accent)}
.stage::before{background:var(--mustard);border:2px solid var(--ink);border-radius:50%;inset:8% 6%}
.post,.ping{border:2px solid var(--ink);border-radius:6px}.post-top i,.admock .av{background:var(--brand)}
.post-cta{background:var(--paper2)}.post-cta b,.admock .cta b{background:var(--accent)}
.ping i{background:var(--brand-t);color:var(--brand)}.ping em{color:var(--brand)}.wire path{stroke:var(--ink)}
.sr.ad{border-color:var(--brand);background:var(--brand-t)}
.pin.me{background:var(--accent);box-shadow:none}.pin.me::after{border-top-color:var(--accent)}

/* SERP */
.serp{padding:16px;font-size:.92rem;max-width:460px;margin-inline:auto;position:relative}
.serp-bar{display:flex;align-items:center;gap:10px;border:2px solid var(--ink);border-radius:999px;padding:10px 16px;font-weight:600;background:#fff}
.serp-map{height:92px;border-radius:4px;margin:12px 0;border:1.5px solid var(--line);position:relative;background:#E6EBD9;background-image:linear-gradient(#fff 2px,transparent 2px),linear-gradient(90deg,#fff 2px,transparent 2px);background-size:46px 46px}
.serp-map span{position:absolute;width:16px;height:16px;border-radius:50% 50% 50% 0;transform:rotate(-45deg);background:var(--brand);border:2px solid var(--ink)}
.serp-map span.you{background:#C9BFA9;border-color:#9A8F78}
.serp-row{display:flex;align-items:center;gap:8px;padding:11px 4px;border-bottom:1.5px solid var(--line)}
.serp-row div{flex:1;min-width:0}.serp-row b{display:block;font-size:1rem}.serp-row span{font-size:.78rem;color:var(--mute)}
.serp-row em{font-style:normal;font:600 .74rem var(--f-d);border:1.5px solid var(--brand);color:var(--brand);border-radius:999px;padding:5px 10px}
.serp-gap{text-align:center;font-size:.78rem;color:var(--mute);padding:8px;border-bottom:1.5px dashed var(--line)}
.serp-row.you{border:2px dashed var(--accent);border-radius:4px;margin-top:10px;padding:11px 10px;background:#FBEDE6}
.serp-row.you b{color:var(--mute)}.serp-row.you span{color:var(--accent);font-weight:600}
.serp-row.you i{font-style:normal;font:700 .74rem var(--f-d);background:var(--accent);color:#fff;border-radius:3px;padding:6px 9px;transform:rotate(-4deg)}
.serp-note{font-size:.76rem;color:var(--mute);margin-top:10px;text-align:center}

/* eski / yeni telefon */
.oldnew{display:grid;grid-template-columns:1fr 1fr;gap:22px;max-width:460px;margin-inline:auto}
.ph2{text-align:center}.ph2 strong{display:block;margin-top:12px;font-family:var(--f-d)}
.ph2-url{font-size:.62rem;padding:7px 8px;border:2px solid var(--ink);border-bottom:0;border-radius:18px 18px 0 0;background:#fff;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.old .ph2-url{color:var(--accent);font-weight:700}
.ph2-body{border:2px solid var(--ink);border-radius:0 0 18px 18px;aspect-ratio:9/15;position:relative;overflow:hidden;background:#fff;box-shadow:var(--shadow)}
.tiny{transform:scale(.62);transform-origin:top left;width:161%;padding:10px;text-align:left;background:#DDE6F2;height:161%}
.tiny b{display:block;font:700 .6rem Times,serif;color:#00389E;margin-bottom:8px}
.tiny i{display:block;height:4px;background:#8894A8;margin:5px 0;width:100%}.tiny i.s{width:55%}
.tiny u{display:block;height:46px;background:#B9C4D6;margin:8px 0;border:1px solid #8894A8}
.tiny small{font:.5rem Times,serif;color:#555;display:block;margin-top:10px}
.pinch{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%) rotate(-6deg);background:var(--accent);color:#fff;font:700 .78rem var(--f-d);padding:7px 10px;border:2px solid var(--ink);white-space:nowrap}
.fresh{height:100%;background:var(--brand);color:#fff;padding:16px 12px;display:flex;flex-direction:column;gap:12px;justify-content:center;text-align:left}
.fresh b{font:700 1.06rem/1.15 var(--f-d)}.fresh em{font-style:normal;background:var(--mustard);color:var(--ink);font:700 .86rem var(--f-d);padding:11px;border-radius:4px;text-align:center;border:2px solid var(--ink)}
.fresh span{font-size:.74rem;color:#CFE3DD}

/* insanlar */
.people{display:grid;grid-template-columns:repeat(10,1fr);gap:8px;max-width:520px}
.people svg{fill:var(--brand);width:100%}.people svg.lost{fill:none;stroke:var(--accent);stroke-width:3;stroke-dasharray:5 4}
.people-key{display:flex;gap:22px;margin-top:16px;font-size:.9rem;color:var(--mute)}
.people-key i{display:inline-block;width:12px;height:12px;border-radius:50%;background:var(--brand);margin-right:8px}
.people-key i.lost{background:none;border:2px dashed var(--accent)}

/* pain kartları */
.pcs{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
@media(max-width:980px){.pcs{grid-template-columns:1fr 1fr}}@media(max-width:640px){.pcs{grid-template-columns:1fr}}
.pc{padding:26px;position:relative;box-shadow:var(--shadow)}
.pc-n{font:700 .9rem var(--f-d);color:var(--ink);background:var(--mustard);border:2px solid var(--ink);border-radius:50%;width:42px;height:42px;display:grid;place-items:center;margin-bottom:16px}
.pc h3{font-size:1.32rem;line-height:1.2;margin-bottom:6px}
.pc p{font-size:.98rem;line-height:1.5;color:var(--ink2);margin-top:14px}
.pc p b{display:block;font:700 .72rem var(--f-d);letter-spacing:.14em;text-transform:uppercase;margin-bottom:4px}
.pc p b.bad{color:var(--accent)}.pc p b.good{color:var(--brand)}

/* takvim */
.cal{padding:18px;max-width:440px;margin-inline:auto}
.cal-h{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:12px;font-family:var(--f-d)}.cal-h span{font-size:.82rem;color:var(--mute)}
.cal-w{display:grid;grid-template-columns:52px repeat(6,1fr) 46px;gap:6px;align-items:center;margin-bottom:6px}
.cal-w small{font-size:.74rem;color:var(--mute)}
.cal-w i{aspect-ratio:1;border-radius:3px;border:1.5px dashed #C9BFA9;background:repeating-linear-gradient(45deg,transparent 0 5px,#EADFC8 5px 7px)}
.cal-w i.on{background:var(--brand);border:1.5px solid var(--ink)}
.cal-w em{font-style:normal;font:700 .7rem var(--f-d);text-align:right;color:var(--brand)}.cal-w em.bad{color:var(--accent)}
.cal p{font-size:.84rem;color:var(--mute);margin-top:12px;line-height:1.45}

/* paylaşılan lead + rapor */
.share,.reports{display:grid;grid-template-columns:1fr 1fr;gap:22px}
@media(max-width:760px){.share,.reports{grid-template-columns:1fr}}
.share-col{padding:26px;text-align:center;box-shadow:var(--shadow)}
.share-col h4{font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-bottom:16px}
.share-col.ok h4{color:var(--brand)}
.share-one{display:inline-block;border:2px solid var(--ink);background:var(--mustard);padding:10px 18px;border-radius:999px;font-weight:700}
.share-arrows{font-size:1.4rem;letter-spacing:.5em;margin:8px 0;color:var(--mute)}
.share-many{display:flex;flex-wrap:wrap;gap:8px;justify-content:center}
.share-many span{border:2px solid var(--ink);border-radius:4px;padding:8px 12px;font-size:.88rem;font-weight:600;background:#fff}
.share-many span:first-child{background:var(--brand);color:#fff}
.share-col p{margin-top:16px;color:var(--ink2);font-size:.98rem}
.rep{padding:26px;box-shadow:var(--shadow)}
.rep h4{font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-bottom:12px}
.rep.ok{background:var(--brand);color:#fff}.rep.ok h4{color:var(--mustard)}
.rep ul{list-style:none;padding:0}.rep li{display:flex;justify-content:space-between;padding:12px 0;border-bottom:1.5px solid var(--line)}
.rep.ok li{border-color:rgba(255,255,255,.25)}.rep li b{font:700 1.5rem var(--f-d)}
.rep:not(.ok) li b{color:#A79B86;text-decoration:line-through;text-decoration-thickness:2px}
.rep p{margin-top:14px;font-size:.95rem;opacity:.9}
.likes-row{display:flex;justify-content:space-between;margin-top:12px;font-weight:600}
.likes-zero{margin-top:12px;border:2px dashed var(--accent);border-radius:4px;background:#FBEDE6;padding:12px;text-align:center;color:var(--accent);font-weight:600}
.likes-zero b{font:700 2rem var(--f-d);margin-right:8px;vertical-align:middle}
@media(max-width:940px){.deco{margin-top:24px}.deco::before{right:-6%}.burst.b1{right:4px}}
@media(max-width:940px){.deco{margin-top:56px}}
/* NE SATIYORUZ etiketi + hizmet kartları */
.sell{display:inline-flex;flex-direction:column;gap:4px;background:var(--ink);color:var(--paper);border-radius:4px;padding:14px 20px;margin-bottom:26px;box-shadow:5px 5px 0 var(--mustard);max-width:100%}
.sell b{font:700 clamp(1.35rem,2.6vw,1.9rem)/1.1 var(--f-d);text-transform:uppercase;letter-spacing:.03em;color:var(--mustard)}
.sell span{font-size:1.02rem;line-height:1.35}
.door .num{width:54px;height:54px;border-radius:50%;border:2px solid var(--ink);background:var(--card);color:var(--ink);display:grid;place-items:center;font:700 1.6rem var(--f-d)}
.door h3{font-size:clamp(1.9rem,3.4vw,2.7rem);line-height:1.05}
.door-p{font-size:1.1rem;line-height:1.45;max-width:40ch}
.door-price{display:flex;align-items:center;gap:14px}
.door-price b{font:700 clamp(2.6rem,5vw,3.6rem)/1 var(--f-d)}
.door-price span{font-size:1rem;line-height:1.3;font-weight:600}
.door ul.yes li::before{content:"✓";color:var(--brand)}
.door.a ul.yes li::before{color:var(--mustard)}
.door .go .btn{pointer-events:none}
.btn-w{background:#fff;color:var(--ink);box-shadow:4px 4px 0 var(--ink)}