Guides
Straight answers.
No jargon. Written for business owners, not marketers.
Websites
What Should a Small Business Website Cost in 2026?
Real prices from freelancers, agencies and the big monthly-plan companies, and what a fair deal looks like for a local shop.
Read →WebsitesI Have a Google Business Profile. Do I Still Need a Website?
Your Google listing gets you seen. Your website gets you chosen. Here is what the numbers say.
Read →Lead generationLead Forms vs. Messages on Meta: What $3,000 of Pergola Ads Taught Us
We ran both for the same pergola company in the same month. One brought leads at $23. The other at $117.
Read →Lead generationHow Much Should a Home Improvement Company Spend on Ads?
A simple way to work out your ad budget from your average job size and how many jobs you want.
Read →Start here
Have a question we have not answered?
Ask us. We will answer it, and maybe turn it into the next guide.